Alumni News

Fashion Label Honors Frankenthaler '49

The fashion house is displaying two of Helen Frankenthaler’s paintings as acknowledgement of the artist’s influence on the current collection and announced it would donate 15% of a week’s sales to the Foundation’s scholarship fund at Bennington.

Proenza Schouler, a New York based womenswear and accessories brand, presented its new Fall-Winter 2015 collection inspired by works of Helen Frankenthaler ’49. Alongside the collection at its flagship location in Soho, the brand is displaying two of the artist’s large-scale paintings, Freefall (1993) and Gateway (1988), as acknowledgement of Frankenthaler’s “instinctual and spontaneous approach to painting,” which was a prime inspiration of the brand’s “forward-looking clothes that speak to the woman of today.”

At an event last month the label donated 15% of sales to the Helen Frankenthaler Foundation’s scholarship fund at Bennington. The initiative was covered in VogueWomen's Wear Daily, and BLOUIN ARTINFO