Using AI to Enhance Storytelling
Bryn Mooser '01, founder of Asteria, an artist-led generative AI film and animation studio, spoke to Vanity Fair about the way AI can ethically revolutionize filmmaking.
Reports Vanity Fair:
"Asteria, Mooser’s company, calls itself an artist-led generative-AI film studio. Unlike his rivals from Silicon Valley, Mooser sells himself as a creature of Hollywood who’s trying to use AI to enhance storytelling, not replace storytellers.
"'Basically, AI is a dead end in Hollywood until you solve the copyright issue,' he says.
"So he and his team at Asteria worked with the tech start-up Moonvalley to do just that, creating a new AI model called Marey (named after French cinematography pioneer Étienne-Jules Marey) that only uses legally licensed material. In July, Marey, which is designed to be used by professional filmmakers, became available across multiple channels, including through direct subscription. Moonvalley also partnered with Adobe to integrate Marey into Firefly and Premiere Pro."